Here's how you can start thinking beyond keywords. Advertising Continue reading below Do you give people what they want? When you search for something on Google, what do you hope to find? This is the first question you should ask yourself. Because once you understand your own search behavior, you can empathize with your own audience. The problem is that people don't search for keywords. They're looking for answers to their questions, and you just happen to be using keywords to make finding those answers easier. Where people get confused is thinking that the keywords themselves are more important than the user's intent (which is to answer their questions/solve their problems).
Google and the rest of the search engines are very aware of this. In an effort to give searchers the best possible results, they hair masking service are now looking to present content that meets the intent of their users. When designing your content strategy, consider what your users want. Why would they want to visit your page? Is it to buy a product to make their life easier, or perhaps to learn about something they didn't know before? Whatever the reason, your content (and the keywords associated with it) should be tailored to the intent of your users – not just as a “catch-all” to try to maximize traffic. Not only will Google give you preference for your valuable content, but you will also find that users who come to your website convert better.
Whether it's making inbound sales or just building a full subscriber list, if your audience finds your site with intent, they'll be more likely to engage with it the way you want. Do you offer hyper-relevant, high-quality content? Once you've determined your users' intent and matched keywords to that intent, you need to deliver on your promise. There's a reason we get annoyed reading keyword-stuffed blog posts — they seem clearly self-serving with little care given to the reader. It's not just your audience that hates this bad SEO habit, but search engines too. Advertising Continue reading below One of the best things you can do for your SEO is to make sure you invest in deep, meaty, and relevant content that your audience is eager to engage with. You'll also want it to be super-specific, not a hodgepodge of general information.