Cup held in brazil, the fans of the albiceleste team slogan that would be screen-printed on the plane that would take them to the rio de janeiro country. A way of giving fans an active role and which is a very important loyalty and monetization strategy for their fans in a country where football is more than just a sport. It might seem that fan tokens are relegated to big clubs like ac milan, fc barcelona, juventus or paris saint-germain. On the contrary, there are more and more modest clubs such as alavés, betis or celta de vigo, among others, who find in these digital currencies a source of income to meet the expenses of a high-level sports management.
The fan tokens: the professionals of the future observing the irruption of digital currencies and cryptocurrencies in the financial field and the e commerce photo editing use of blockchain technology in sectors as disparate as energy or health, they highlight the following phrase: fan tokens have come to stay in sports management . Although it is true that football is the first sport that is benefiting from technology to retain its fans and find a new source of income, it is possible to predict that other groups such as basketball will follow suit. Even in individual sports where the fan phenomenon
is greater due to the admiration for athletes such as tennis players, or athletes, they portend that sponsorship will go hand in hand with these digital currencies, as has happened with fan tokens and the signing of messi. Since, consequently, the argentine striker will obtain an economic amount that may rise based on the increase in the price of these digital currencies. The professionals who in the future dedicate themselves to the management of these fan tokens will be a profile in demand in large clubs where there is an increasing tendency to extinguish the sports