They prefer to receive campaigns about football or snooker? Would they lag if they got updates on one type of music over another? There are immense benefits to knowing your subscribers' interests, desired email frequency, and even location. Two of those reasons are better targeted subscribers and fewer unsubscribes. Also, to reduce email churn, you want users to be able to update their active email address. Luckily, you can achieve this and more, simply by using campaign monitor's preference center feature. Quick jump: the preference center in a nutshell setting up the preference center customize the preference center adding a preference
Center link to your email editing your subscription form so... How do I get my subscribers to change their preferences? The preference center in a nutshell even if you've company mailing list had an existing subscriber list for a while now, collecting preference information and giving subscribers the ability to change their preferences instead of just unsubscribing is easy with a little know-how. Of segmentation. In a previous blog post, we explained how useful segments can be. If you haven't tried segmenting
Your lists yet, read this article. Setting preferences is like allowing your subscribers to subscribe and unsubscribe to sublists. Having a preference center allows the subscriber to specify this:{title} another benefit of setting up a preference center is reducing email churn (the number of emails on your list that go inactive when people delete their email addresses). On average, 15-25% of all valid email addresses are deleted each year when people change isps or change jobs. With a preference