The major hotel groups have understood this well. Much like Hilton is doing now, Marriott is revamping its loyalty program to adapt to customer expectations in the mobile age. The first results of their strategy are already conclusive and the sequel looks promising. Successful bet !Has Google's algorithm struck again? Since March 8, the SEO community has been panicking on Twitter and on specialized forums. Many of them have indeed noticed vertiginous falls of their site on the search engines… with a few exceptions. Is Google Fred a big new algorithm update? What were the red flags.
For now, these are only suspicions of an update since it has not been confirmed by Google. And yet, the effects of this supposed Google Fred update are very real. Sudden fax list drops in search engine rankings and drops in traffic have indeed been seen since March 8. As evidenced by Rank Ranger's risk index, significant fluctuations in search engines were observed around March 8th. Google Fred: fluctuations observed on the search engineIf we do not know officially what Google Fred is tracking, strong doubts weigh on netlinking. From some discussions in the forums, it appears that most penalized sites would resort to excessive use of artificial backlinks or exact anchors (relating to the main keywords.
An after ? For the moment, the effects of the Google Fred update are mainly (and logically) felt on sites using Black Hat SEO. Over time, the update should be felt more widely. Google, which no longer wishes to communicate on the various updates to its algorithm, has not yet confirmed that of March 8. We advise you to monitor the movements of your website. The Google Fred update may already have had both negative and positive impacts. Among the flood of reactions from webmasters, some have indeed noticed unexpected increases since March 8. But why Google Fred by the way? Has Google decided to abandon its Noah's Ark in favor of humans.