According to its financial report data, in the 2018 annual report, the company's revenue reached 884 million, a year-on-year increase of 336,300%, a historical peak. After entering 2019, the overall growth rate has declined significantly. In the first quarter, the company's revenue was 478 million, a year-on-year increase of 628%; in the second quarter, the company's revenue was 909 million, a year-on-year increase of 648.2%; in the third quarter In the quarter, the company's revenue was 1.5416 billion, a year-on-year increase of 540.2%. Compared with the first quarter, the company's revenue growth decreased significantly. In addition, it should be noted that Ruixing Coffee’s strategy of burning money to achieve blitz expansion has also
According to its financial report, from the first quarter of 2018 to the present, Luckin Coffee’s operating cash flow has continued to be negative. Among them, the operating cash flow in 2018 was -1.311 billion yuan, and the operating cash flow in the first three quarters of 2019 was -1.126 billion yuan. On the other hand, in order to expand the company's business, Ruixing Coffee has also accelerated the speed of raising funds. At present, in addition to the $150 million B+ round financing that the company has announced and the $100 million it plans to raise in this IPO, in early January this year, Luckin Coffee also submitted a FORM F-1 document to the U.S. Securities and Exchange Commission, planning to issue 4 At the same time, it plans to issue 12 million additional shares, and sms marketing service the financing scale will exceed 200 million US dollars. Of course, for Ruixing Coffee, the company's cash flow operation is still within the safety valve at this stage. But in the long run, when the profitability of the main business has not yet been determined, too much investment in new businesses will also mean that the sword of Damocles hanging over the company may fall at any time. Ruixing Coffee's entry into unmanned retail, is it an adventure or a challenge?