Considering the huge agricultural market, the sale of agricultural products actually requires a more diverse and efficient supply and demand matching mechanism. Demand can be quickly collected and responded to, which is the real circulation form of efficient docking between supply and demand. In the past, the idea of planting agricultural products was all based on feeling, and there was a lack of accurate enough market research. The search engine represented by
Baidu represents the most real intentions of users. Through the search of big data, the direction of agricultural planting can be fed back and the precise planting of agricultural products can be realized. Second, the market imagination is big enough Rural e-commerce has high scalability of traffic, and there are two paths of "horizontal and vertical" in the scalability of traffic. From the perspective of horizontal extension, wireless scalability is the characteristic of e-commerce virtual shelves. The most significant feature of taking sms marketing service agriculture as the starting point is actually helping "circumferential competition", bypassing the blockade of mainstream e-commerce, first increasing MAU, and then increasing GMV.