SERPs (search engine results pages), consumers are finding and clicking on commercial websites from other sources such as Yelp, YellowPages.com and Google My Business listings. 2. The top 10 local organic factors for SEO are related to websites Only 5% of consumers surveyed by BrightLocal in 2016 have never used search engines to find local businesses – meaning 95% have. And 69% said they look for a local business at least six times a year. SEO is therefore a big problem. According to Moz's 2017 Local Search Ranking Factors, the top 10 factors for showing up in Google's organic search results are related to a company's website or domain. These factors include the degree of authority of your
website, depending on who links to your site, the number of third parties linking to you, and the quality and relevance of your content, to name but a few. name a few. While it could be argued that these factors can be met on a Facebook page, this does not jewelry retouching service realistically happen. For one thing, one major factor – site authority – is hard to achieve on a social networking site because Google doesn't consider social signals like likes or followers to weigh influence. I did some test Google searches for scuba gear, ski gear, and pool supplies in
Plano and Frisco, TX and found only two local business Facebook pages - and they were further explored in search results. In both cases, the Facebook pages appeared many results after the respective websites of these companies. Note that I'm not talking about searches where the name of a company is specifically entered into the search field. These results typically return Facebook pages, Yelp listings, and Groupon deals.