Looking at the development and current situation of social e-commerce, its existence not only solves the employment problem for some people, but also brings benefits and convenience to users; but it also inevitably has many disadvantages. To go further, social commerce has to balance these issues. After the last article about private domain traffic was published, friends from community operations and e-commerce operations approached me to communicate. One of the topics was—how can private domain traffic be applied to e-commerce? This topic makes me think of social commerce. In recent years, the word social e-commerce has become very popular. According to the "2018 China Social E-commerce Industry Development Report" by
the China Business Industry Research Institute, the social e-commerce market in 2018 reached 1,139.778 billion, with a growth rate of 66.7%. In addition text message service to Ali's test of the water and Taoxiaopu, in recent years, everyone has been deploying social e-commerce is testing the waters of pooling, Vipshop is pushing Yunpincang, Suning has launched Suning's pooling, and Xiaomi has launched Xiaomi Youpinyouyu, etc. The social wind swept the e-commerce circle. In terms of investment and financing of social e-commerce products: Pinduoduo has grown to 100 billion transaction volume in 3 years,
with a market value of 30 billion US dollars Yunji successfully listed in the US with 7.4 million members Beidian announced that it had completed 860 million yuan in financing at the beginning of this year Future Market announced that it has won hundreds of millions of B+ rounds of financing from 360 Finance this year There are also fast-growing brands such as Global Catcher and Darling Home, and the development speed of social e-commerce is unstoppable. So this article will talk about my understanding of social e-commerce and my views on the trend of social e-commerce in the next three years. What is social commerce? Stephan Spencer's book Social