My headline text it would definitely generate clicks because it creates intrigue especially for people who are used to core training the traditional way. The last thing you need to focus on is how you collect leads and how you convert them. You're spending money on your PPC campaign to promote content and you'll want to get a return on your investment. If you haven't thought of this your money will eventually run out pretty quickly. If you want to generate more leads consider using popup ads. Popup ads can be customized using the Sumome or Hello Bar tool.
Figure Rice Pop-up ads on the site Even the most mediocre popups are known to convert . which isn't too bad especially if you don't plan on using blog posts to generate leads. You can use the popup to promote Content Upgrade - it is known to convert very well. Brian Harris achieves - in blog posts through content updates. After Specific Database people follow you you need to think through the autoresponder flow to build trust reciprocate but at the same time tell users about the sale. You can invite people to a webinar which again can be used to suggest something.
Promoting content with PPC If you are running a content marketing campaign you are likely posting content on social media profiles. If that's the case then it's worth figuring out what's doing well across all social media platforms and then focusing on promoting the most effective content using PPC. It works because you are using a proven piece of content that is sure to succeed. Plus you give more people the chance to see it by using PPC ads. This increases the likelihood that you will get a positive ROI on your advertising investment.