The other day Google had their annual Think Auto Google event where they invite over car companies and car dealers where they discuss, among other things, data management and the sales journey of a car purchase, etc. The source and the person who picked up that Google seems to include signals such as clicks on Meta Data and time on a page is Mike Kilinski , and he recently took to Twitter to say this. Several SEO experts in the US have asked Google after this incident but they have chosen not to comment or respond. Mike Kilinski Google Thinkauto So what happened? Nick Frost, who is Head of Google Brain in.
Canada happened to say that they will useuse click data for ranking purposes. He said the following Google integrates its machine learning into the process. To train their AI models for when someone clicks on a page and stays on a page, and when they go back and so on. Listen to everything he had to say whatsapp mobile number list here! Audio player Use the updown arrow keys to increase or decrease the volume. Here is the full transcript in text Question more practical for auto advertisers How has or will machine learning improve Google search as it relates to our industry? Search is a great example of a situation where you have some could not hear input and design elements and the relationship between those two things is not too super obvious.
So the input there is a search and the output is the best page for that search. So when search was invented, like when Google was invented many years ago, they wrote heuristics that had figure out what the relationship between a search and the best page for that search was. And those heuristics worked pretty well and continue to work pretty well. But Google is now integrating machine learning into that process. So then training models on when someone clicks on a page and stays on that page, when they go back or when they and trying to figure out exactly on that relationship. So search is getting better and better and better because of advances in machine learning.