Two weeks later, he was no longer satisfied category email list with listening to books, and he bought and received popular courses such as "Liang Ning's 30 Lectures on Growth Thinking" and "Xue Zhaofeng's Economics Course". For the next year, Eric was immersed in getting The ocean of knowledge persisted until the performance reached 3.25 before stopping. This year, Eric spent a total of 851 yuan. If he didn't buy the VIP audiobook, his consumption on the platform should category email list not exceed 150 yuan. Not only that, but he also stopped subscribing to the Wu Xiaobo channel. Summary:
Paid membership can not only improve the ARPU and category email list retention of the broader market, but each new addition may mean the loss of paid members of similar competing products, which is particularly important during the business competition period (since the launch of 88VIP, the annual fee of JD PLUS has increased from 198 yuan to 99 yuan). 4D long article | Analysis of the most complete paid membership system in history Figure 2: How to get on category email list the road to success? 1. The difference between paid membership and growth membership (1) Incentive and utility 1) Paid membership system.
Discounts visible to the naked eye. Example: JD PLUS's shipping category email list coupons, Ele.me's reward red envelopes. Exclusive VIP resources. For example: Youku zero advertising experience, Mango TV "Singer" first look, VSCO membership filter. Low-frequency and low-efficiency benefits such as "membership logo" and "exclusive customer service" are mostly just for making up numbers. In general, the implementation cost of paying members to obtain benefits is category email list low (just pay, no behavior accumulation is required), and the services in exchange for payment are usually services with high utility.